Concept

·       The retail outlet centre recalls a miniature townscape with stylish Mediterranean-themed architecture and landscaping. Its infrastructure is state-of-the-art. The Outlet City near Sofia is the only development of its kind in Bulgaria, and is being planned and executed following the trends in Western Europe and the United States.

·        With more than 25 000 square metres of retail space to let, the outlet city of Sofia offers enough possibilities with its shops, restaurants, cafés, spacious children's play centre and other entertainment facilities to please even the most demanding customer.

·       The outlet will attract world-name luxury brands in a refined environment, offering discounts of 30 to 70 per cent off the original prices.

·       Plot size: 75 000 sq.m

·       GLA: 25 000 sq.m

·       Stores: 82

·       Restaurants and cafes: 6

·        Spacious children's play centre: 1

·       Parking places: 1200

 ·       The Outlet City has direct access to Trakia Highway at the entrance to Sofia (Trans-European Corridors IV and X, which connect Eastern and Western Europe; traffic flow is high, reaching more than 20 000 vehicles a day)

·       Only 20 min to/from Sofia centre

·       Only 10 min to/from Sofia Airport

·       Easy access from the Sofia Ring Road

Potential

·       The outlet project covers a vast area with a population of more than 3.4 million people, nearly 2 million of whom live in the capital city, Sofia, with the rest residing mainly in larger cities in the target region of Western and South-Central Bulgaria.

·       The potential for regular shoppers (so-called shopping tourists) from neighbouring countries – Greece, Macedonia, Serbia and Turkey – is high, with such visitors projected at more than 1 million a year.

·       In 2008 and at the beginning of 2009, the demand for modern retail space in Bulgaria has primarily been driven by large international retailers that had already decided to enter the Bulgarian market. Many have signed lease agreements with shopping malls and are looking for additional favourable locations.

·       Demand for attractive locations is high, with only few such remaining. Generally, demand for retail space has been directed towards malls with good concept and design, sufficient parking, professional management and secured financing. The Outlet City will offer all of these.